How We Roll

Orchestrate Healthcare is not your typical healthcare IT consulting firm with layers of executives, and a C-level for every aspect of the business. President, Charlie Cook, is accessible, client facing, and is known to spontaneously show up on-site just to check out what’s going on.

Each consultant on the team is the leader of their project activity and success. Our relatively flat executive leadership structure promotes independent work-ethic, and personal pride in a job well done. Meet some of our team here, and give us a call or contact us to meet our Best in KLAS award-winning healthcare IT consultants.


Charlie Cook - President


Seeing the need for QUALITY consultants to work with healthcare organizations, Mr. Cook launched Orchestrate Healthcare in 2006. Prior to establishing the now award winning firm, he experienced the boom in healthcare technology within the Sun Microsystems and IBM environments. It was the explosion of healthcare IT growth, and the sub-standard implementations during this time, that led to the genesis of Orchestrate Healthcare. “I was fortunate to see the business need,” recalls Mr. Cook, “and had the drive and determination to know how to build the company. We’ve had tremendous growth over these years and I see our consultants as an integral part of this success.”

When asked what his favorite part of the business day looks like, Mr. Cook answered honestly, “having a great call with a client letting me know we’ve helped their organization succeed. That’s what makes it all worthwhile!”

Kara Gallagher - Vice President - Talent Acquisition


With a growing team of top-quality consultants, Mr. Cook knew he needed an expert leader in the field of human resources to oversee the team. Bringing on-board Ms. Gallagher as Vice President, Talent Acquisition fulfilled this need. With 19 years of HR leadership, Ms. Gallagher is an employee advocate, exceptional talent identifier, and as a dual benefit, provides legal expertise to the organization.

Ann Mendlowitz - Vice President - EMR Consulting Services


Understanding our clients’ unique environments and their challenges is a keystone to Orchestrate Healthcare’s client-driven focus; and leading this paramount charge is Ann Mendlowitz.  Ann utilizes over 20 years of formative healthcare operational strategy and large-scale EMR implementation expertise to provide organizations with innovative and effective solutions that are grounded in a deep knowledge-base.

Industry recognized as an expert in broad-scale national Epic and Cerner EMR implementations for renowned healthcare organizations, Ann parlays this breadth of experience as our Subject Matter Expert for Epic and Cerner solutions. Our clients benefit from her consummate insights in the implementation, optimization and upgrades to their EMRs as she also identifies specific staff augmentation needs they have and correlates the exact Orchestrate Healthcare consultants to meet these precise specifications.

Shares Mr. Cook, “we reached a point within our company’s growth where it was time to elevate to the next level. Ann’s well-earned reputation, embraced by the healthcare community as an Epic and Cerner SME, is a significant game-changing advantage Orchestrate Healthcare will share with our clients in our continued drive for their healthcare IT successes.”

Prior to joining Orchestrate Healthcare, Ann built a superlative Epic Practice at Vitalize Consulting Solutions, implemented Epic in over 300 physician offices for UPMC, and has worked for Innovative Healthcare Solutions, First Choice Professionals, Leidos and Divurgent in various leadership roles.

Peter Cerretani - Vice President - Sales


Peter Cerretani serves as Vice President, Sales for Orchestrate Healthcare. With a solid 20 accomplished years as a sales leader focusing in healthcare, Peter brings an unparalleled depth of experience in EMR, clinical, and financial systems expertise to our clients. Equally insightful with the C-suite and with IT teams within healthcare, Peter’s unyielding commitment to integrity and compliance define his strong client relationships.

Mr. Cook knew this unwavering commitment to clients was exactly what he was looking for in a leader of the Orchestrate Healthcare sales team. “Peter brings decades of experience in developing and nurturing strong client relationships to our team, demonstrating on every occasion how expertise brings insightful views to further benefit healthcare organizations.”Before joining Orchestrate Healthcare, Cerretani was Senior National Accounts Manager, Healthcare with InterSystems, and previously he was Vice President of Sales at CompuGROUP Software GmbH.

Peter holds a Bachelor’s degree in Business Management from Suffolk University.

Ed Ricks - Area Vice President - Southeast


Ed Ricks provides seasoned leadership and direction for the Southeastern states with a robust 25+ years in healthcare operations and technology. His solid understanding of the details and complexities within healthcare systems enables him to bring a uniquely positioned skill-set to the table for the coordination of strategic and complex sales processes.

“Our Southeast practice is growing rapidly along with the shifting US demographics,” shares Mr. Cook. “With both the booming expansion of healthcare organizations and complex mergers in this space, it was crucial for us to pair that acceleration with someone having deep roots in healthcare. Ed is that distinguished c-suite leader, with a prowess in strategic planning and executing tactics, for maximum engagement of all involved across the healthcare organization. His discernment of both the strategic and operational processes to improve healthcare delivery will be invaluable to our clients.”

Prior to joining Orchestrate Healthcare, Ed served as Vice President & CIO at Beaufort Memorial Hospital; and Vice President Information Services & CIO at Samaritan Health System.

George Murillo - Area Vice President - West


As part of Orchestrate Healthcare’s growth strategy, Mr. Cook identified a healthcare professional with proven Sales and Business Development experience to drive and expand sales in the Western U.S. Mr. Murillo was on-boarded as Vice President for Sales in the West, responsible for establishing and maintaining strong relationships with healthcare executives, providers and the consultants. Mr. Murillo brings over 35 years of healthcare IT experience having served in mostly VP/CIO level positions throughout his career. He has extensive experience with Strategic Planning, IT Operations & Service Delivery, Customer Relationship Management, Business Development, Clinical Systems and Revenue Cycle Management. Mr. Murillo has worked in complex integrated delivery networks, major academic medical centers, acute care hospitals, ambulatory/physician networks, and payer service organizations.

Lisa Elias - Area Vice President - Northeast


Lisa Elias provides leadership and direction within the Northeastern states for Orchestrate Healthcare as our Area Vice President. Lisa’s high level of business acumen for the healthcare industry coupled with her proven expertise in business communications enables her to strategize creatively and effectively with our healthcare clients. “It is Lisa’s demonstration over and over of high integrity that both mirrors our company’s focus and earns her the trust of her clients,” shares Mr. Cook. “Healthcare decision makers will appreciate her solid approach in developing solutions to help solve critical business issues while ensuring positive outcomes.”

Prior to joining Orchestrate Healthcare, Lisa served as Sr. National Account Manager for Leidos Health Consulting; and Regional VP of Sales at First Choice Professionals.

David Gibbs - HIE Practice Director


Mr. Cook bolstered Orchestrate Healthcare’s Healthcare Information Exchange practice by bringing Mr. Gibbs on-board in 2009. In doing so, he enlisted Mr. Gibbs 30+ years of progressive Information Technology experience with extensive background in system design, evaluation, integration and installation of multiple computer platforms and software applications. Mr. Gibbs has managed our HIE Practice Group since its inception, which has an accomplished track record of successful HIE implementations from small hospital HIE environments to regional and state-wide HIE implementations. When asked about the primary focus of his practice group, Mr. Gibbs quickly replied, “our goal is customer satisfaction in every engagement. We achieve this by leveraging our extensive technical knowledge and experience to successfully implement our client’s HIE solution, bringing them interoperability and solutions for success in this rapidly evolving environment.”

Peter Marsh - Interoperability & Integration Practice Director


Managing the Interoperability & Integration Practice Group requires a broad knowledge of systems, experience, and people. Mr. Marsh brings over 25 years of experience to Orchestrate Healthcare as the Director of this high-performing team. Each interoperability engagement is unique, and Mr. Marsh and his team consistently exceed client expectations with processes that include rigorous workflow analysis, standards methodology, integrating lab systems, integrating all types of enterprise systems, and managing the client projects. Mr. Marsh leads by example and echos to his team that the company mission of customer satisfaction is the top priority of all services provided by the interoperability and integration consultants.